“Our aim has always been to live life in style, with confidence and purpose and we want to spread this mindset to everyone”.

Founded in the summer of 2013, two brothers had a vision; To turn an everyday essential into a fashionable and inspirational statement product with a core focus on Quality, Design, Comfort & Affordability. Swanky socks launched three designs in November 2014 and has quickly become a market leader through developing meaningful relationships with our retailers and engaging content for our audience.  Swanky socks products can now be found in over 250 retail stores and online marketplaces across four continents.

founder Tom Lawrence


We’re dedicated to providing amazing products for everyone. Whether you’re an Individual, company or brand looking for socks. We’re here to help.


Our story - Swanky socks



Swanky socks ensures all our suppliers maintain high standards. All production runs are reviewed several times to ensure consistency of our products. Swanky socks source the best materials with an Ethical focus at our forefront. We use a range of materials to meet every individuals requirements. Materials we regularly use include Organic cotton, Mercerised cotton, New Zealand Merino Wool, New Zealand Possum Fur and silk.



“It all starts with listening. We listen to our clients and understand their community. By doing so we produce compelling, insight-driven creative socks that engage your customers and generate amazing results for your business’.

Swanky socks understands just how awesome this everyday essential can be if done well.  We provide custom branded merchandising socks and apparel to increase your brand exposure and grow your business.

merchandising - Swanky socks
Re-branding_Blue PD - Swanky socks



“We provide a full facilitation sock re-branding production service to ensure success of your brand within this category”.

Swanky socks understands that not all companies want to take on new brands. For larger companies looking to make their own footprint within the sock world, we’re hear to make your job easier. We understand the work involved in bringing a range of socks together. We understand what works, what doesn’t work and what you need to do to create a successful sock category. Our re-branding devision leverage with our supply chains to provide you with a cost-effective option and with our own experience, we can ensure the success of your sock range.



Swanky socks have developed retail relationships with 100’s of retail store, to make finding Swanky socks products easy. However, we also understand what today’s busy lifestyle entails . Our socks subscription service was established in mid 2016 to provide ultimate convenience to our members by delivery to your home or office 1, 2 or 3 pairs of our stylish organic cotton socks. We release new designs regularly to ensure you never receive the same design twice (unless you request).

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subscription socks - Swanky socks
Give Back - Swanky socks



“Socks are considered the most wanted item in homeless shelters, yet the least donated. We have a responsibility help those in need”.

From when Swanky socks was first established we’ve always had a desire to inspire positive change. We established our monthly sock subscription service with a focus of giving back to those that need our help most. For every pair of Swanky socks purchased through our subscription service, we donate another pair of fresh, clean socks to the homeless and in need. We’ve been fortunate to partner with some amazing organisations that understand the significance of what we can achieve.

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“My mission is to create meaningful products and services that make life fun, inspire amazing moments and help those in need”.

Tom has been the vision behind Swanky socks since 2013. Driving a company that now includes a head office in Sydney and a global network of partners located in New Zealand, Australia, China, Taiwan, Italy and Turkey, Norway, USA and Canada.

Originally from New Zealand, Tom studied design amongst many other subjects during his time at university. It was his creative side that lead him on a journey of self discovery. He travelled the world, played sport and eventually found himself in Sydney, Australia.

Swanky socks came from a need for quality, comfortable and well designed socks. A focus on simplicity and conservative but eye-catching colour combinations.

Tom is focused on the growth of Swanky socks to becoming a globally recognised brand that is known for their quality and fashionable designs and colour combinations.

founder Tom Lawrence - Swanky socks