Since COVID, QR codes have made a resurgence into the forefront of the public view. Globally, QR codes are used by the likes of small local brands to international conglomerates to communicate with their audience. Why? Because they work. QR codes are a diverse and unique medium that has seen diverse application within every industry. They have established themselves as a staple of modern marketing. But how do you take an already unique medium even further? Put it on a promotional product, like socks.
Benefits of QR codes
QR codes have become a point of fascination for consumers. Offering a unique customer experience, they can be used to tell your brands whole story through a simple and engaging medium. It is reported that over 86% of smartphone users have scanned a QR code. On top of this, over 36% of people scan a QR code every week.
It’s obvious that people are drawn to QR codes. But additionally:
- QR codes are capable of storing large amounts of data
- Easily accessible
- Easy to pivot and adapt
- Highly customisable
Why use them on promotional products?
As stated previously, using QR codes on promotional products is a great idea. They provide a uniquely creative call to action, leading to whatever the desired action it is you want your consumers to take. Reducing friction, leading to more conversions.
Unique promotional products, such as custom socks, already distinct your brand as being creative, bold, and not afraid to think differently. By adding a QR code to these you also show that your brand is innovative and forward-thinking.
We’re only just scratching the surface of the capabilities of QR codes.
Discover how you can utilise QR codes on your next pair of custom Swanky Socks.
Read more about how you can use custom socks in your marketing strategy