Our Mission
At Swanky Socks, we don’t believe in ordinary. We’ve been redefining what a great pair of socks can be, combining bold design with premium materials and everyday comfort.
Who We Are
Swanky Socks launched in 2015 with a clear vision: to take an everyday essential and transform it into something bold, expressive, and purpose-driven.
We’re proudly Australian-owned, and since day one, we’ve focused on crafting high-quality socks that blend style, comfort, and impact. From fashion-forward dress socks to sports-engineered performance styles, we use premium materials including ethically sourced 100% Australian Merino wool, known for its natural breathability, softness, and performance. It’s our signature fibre, and it’s what makes Swanky Socks feel as good as they look.
We’ve sold over 2.5 million pairs of socks (and counting) and have donated more than 100,000+ pairs through our Give Back program, which helps support those in need with one of the most requested but least donated items in shelters: socks.
Why Australian Merino
Not all wool is created equal. We use 100% Australian Merino wool, renowned globally for being finer, softer, and more breathable than traditional wool.
Grown in the wide-open landscapes of Australia, Merino wool is a natural performance fibre. It regulates temperature, wicks away moisture, resists odour, and feels soft against the skin, making it perfect for socks you can wear all day, every day.
It’s also biodegradable and renewable, making it a smarter choice for you, and the planet.
At Swanky Socks, we choose Merino not just because it's premium, but because it performs. From morning commutes to weekend adventures, it’s the material that keeps up without compromising comfort or style.
Custom Socks
In 2018, we pivoted to introduce a second stream to the business: custom-designed socks for the corporate and promotional markets.
Harnessing the Potential of Retail
This created a powerful two-part model combining retail fashion socks with bespoke custom solutions. Today, we produce custom socks for companies around the world who want their brand aligned with high-quality, retail-grade product. It’s more than merchandise it’s brand storytelling people actually want to wear.
With offices in Sydney and London, production partners across Europe and Asia, and a client base spanning over 30 countries, Swanky Socks has quickly become a market leader in the custom sock space, while continuing to grow our retail collections and global footprint.
View Our Custom socks
Our Goal
To become the #1 sock brand in the world, One sock, Every Step, Your Journey.